How do you choose your social media brand,
the name you’re going to be known and recognised as?

Many new to social media and those looking to brand themselves online wonder where to start when asked to choose a name.

For some it will make sense to stick closely to your given name, especially if you’re a writer or your product bears your own name. For others you can introduce a little more fun or intrigue, whichever you prefer!

When I first joined Twitter, I was shy and was faced with quickly choosing a name to sign up with. I grabbed my favourite dragon and title of a yet to be finished novel, and became @LastKrystallos.

I had no idea how important this name would become to me.

When I began writing my series of dragon adventure novels over a decade ago, I researched names to call my dragons. I have several, which I won’t name here, but as my last Krystallos has been out there for a while, I’ll talk about him.

Kryos, my last Krystallos and my social media moniker*, is a dragon that lives within my fantasy tales…he’s been featured in several Flash Fictions: Love, and Memories, and the latter piece placed in a contest. I wanted a name that meant something to me, that would be instantly recognisable and that people would ultimately connect with me.

*I joined Twitter back in 2011 and have since become @LastKrystallos on Instagram, I am The Last Krystallos on Flickr and eBay, on my now defunct Blogspot and on WordPress. I comment on Blogger blogs with Last Krystallos, and write flash fiction under it, and many other sites also are familiar with my nickname. I use my own name on Pinterest and Google+. I am also owner of the Last Krystallos Publishing imprint and both myself and my books are linked intrinsically to the name.

If you Google ‘Krystallos’ you can find me, and if you search ‘Last Krystallos’, it will be pretty much predominately my sites. I’ve also tagged almost all my online photographs with the name too, so they appear quickly within image search parameters.

Now what does this say? Firstly, your name will spread, it will appear across the span of the internet faster than you think and once there, it will remain. Secondly, that your choice is of great importance. If your name is out there, you need to be sure it’s the name you want and are comfortable with.

Consistency is very important. My branding of Lisa Shambrook as the Last Krystallos is successful; the two names will always be associated. I am careful that across my social media I use the same names, the same photographs, logos, and images. For instance, this blog has the same background as my website and I use the same author photograph to identify myself. You’ll find different photos on my personal Facebook page, but my Author Page and in general my social media will be easily identifiable as mine. Your social media are an extension of you and recognition is paramount.

Also remember, as you progress you will need to periodically update. When you change your professional media photograph remember to change it across your media.  

So, when choosing your name:

Be sure you think about what you want to be known as, it’s going to be very difficult to change once it’s out there. Is it memorable, can people spell it?   

Choose carefully and research the name you want to use. Don’t choose a name that is already associated with another person or product, or you may drown amid their surge. For instance if someone wanted to brand themselves Krystallos, one Google search would show my social media presence and my association may damage theirs, or vice versa. Also, none of us want to tread on someone else’s feet!

Research the meaning of the name you wish to use, be sure it has no derogatory connotations or hidden meanings.

Find a name and stick with it, be sure to use it across the board so you can be instantly connected to that signature. 

Have fun with it, even if you use your own name, you can find an identifiable tag line. Play with ideas, but take your time to choose the right one.

Short and sweet, memorable and different, unusual and intrinsically you…what suits you?

What are some of the more memorable names out there? Why did you choose the name you have?

*EDITED August 2015: I have since decided to change my opinion on Twitter and Instagram particularly. I am now known as @LisaShambrook on Twitter and Instagram.

The reasons are to offer more consistent branding and to be more easily discovered. After all, if my books are known by my name, and they are, then that’s what readers will search. I stand by my love and reasons for The Last Krystallos and my blog will remain the same as it is my personal place. However, I do agree that using your own name, especially as an author, will ultimately make your brand stronger and more identifiable. Make it work for you, but keep it easy to find!